Strategies/Techniques for offering a ubiquitous product
How would you sell a glass of water?
A.) Don't be corny
B.) Find their ideal water, conditions, additives, pricing, packaging, everything.
C.) Catalog what they say to get the next one thinking
D.) Have as much of their team comment on their ideal version of your offer
E.) Build their customized solution to the best of your abilities, and keep them updated on improvements
Imagine if you could ask everyone in the world the best experience they have had with your product. The more common and available the product, the more likely they are to have had superior/inferior encounters from which to build on.
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